Wild Tales (Relatos salvajes) is a 2014 Argentine black comedy anthology film composed of six standalone shorts, all written and directed by Damián Szifron, united by a common theme of violence and vengeance.

The idea for the Key Art was to present all the cast in single posters but sharing a limbo like space. Actors were photographed in character and all of them at the brink of breakdown. The idea for the retouch was to present the local audience with a ‘closer to’ hollywood like experience, giving a hint of the production value behind the film.

Done as an Art Director at The Rock Instrument Bureau.

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From early stages of campaign development we wanted to have a “CULT” poster. One that didn’t follow on the film’s guideline, so we had two different ideas. The first one was a typographic poster promoting the actors and the second one played with the idea of getting to the edge. Non of them made it.

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Final logo was build from Tungsten by Hoefler & Co. but was re-worked to fit the purpose and general feeling of the film. The rest of the images are just part of the pitching process.
 

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