Dr.Drinks is a new set of Ready to Drink Cocktails under the umbrella of Grupo Cepas Dr.Lemon; a famous Argentinian on-the-go drink. These new set of Drinks honours the Caribean spirit with the release of two famous cocktails, the Passion Fruit Caipiroska and the classic Mojito.
The idea for the Packaging and Key Visual was to portray the cocktail inside the glass and the environment around a beach sunset. The result was praised in the local market as a big step forward in packaging innovation.
Done as a Creative & Art Director at The Rock Instrument Bureau.