Diente is an annual Award given by the Creative Circle Argentinos and distinguishes the creativity of campaigns and advertising actions of the year. Every category of the award has a prestigious jury specified in the field. Most of the Jury is local, but years have seen International Talents join the process.

The idea for this year was to make a selection of elements/products that are being overly used or hyped. It’s a summary of what’s been happening from your feet all the way to your teeth.

Done at The Rock Instrument Bureau.

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